Success
Stories
Meet Reg Beaudry, owner of Three16 Lounge.
Reg uses email marketing weekly to promote live entertainment every Friday night. Every Monday 700 subscribers receive an email notifying them who will be performing the coming Friday. He calls this newsletter Live@Three16
What does this email do for Reg? It helps him to:
- Generate traffic to the lounge
- Increase sales for that day
- Builds customer loyalty through repeat visits
But he doesn’t stop there. Reg uses special promotions to generate sales as well. A last minute email blast on February 13th was the perfect opportunity for him to increase sales for Valentine’s Day. This email alone helped Reg obtain 10 reservations generating $500 in immediate sales.
Reg is constantly adding new subscribers to his email list by asking customers in the lounge to Buy Now for the Live@Three16 newsletter.
www.Three16Lounge.com
Meet Gloria Paul, owner of Lakebreeze Bed and Breakfast.
 Gloria uses email marketing to generate bookings all year round. Her emails promote special events held at Lakebreeze such as “Ladies Night Out” and “Beat the Blues”.
Sending out a customer newsletter helps Gloria:
- Increase customer awareness for special events
- Generate bookings during the off season
To help grow her email list, Gloria holds a monthly giveaway for new subscribers which includes a free nights stay at Lakebreeze. Customers have the option of subscribing online but Gloria also asks her guests to fill out a customer satisfaction survey at the end of their stay to increase her list.
www.lakebreezeniagara.com
|
